Fiona Broome first coined the phrase "Mandela Effect" in 2009 when she published a website describing her observations of the phenomenon.
(Allegedly) False memories such as the #Mandela Effect are a popular and highly debated type of false memory. As the name suggests, it refers to a situation in which many people believed that an event had occurred when in fact it did not. Supposedly.
If you have experienced this (and chances are you have), then you understand how frustrating it can be when someone has dismissed it as a false memory, especially when thousands of other strangers and acquaintances remember it as you do.
There are many instances of people remembering company brands, jingles, and book titles as being subtly different years ago. It is important to point out that rebranding is not only perfectly legal but is also not all that unusual. Therefore, there should be no reason to be alarmed by this. The problem people are having is that we seem to have lost evidence of the (supposed) original material, and things like patent searches aren't yielding that evidence when they should. As if society or media is trying to cover up that there was a change some where along the way. Then it starts to feel like a conspiracy instead of mass confabulation.
It is claimed by some "Conspiracy Theorists" that the Large Hadron Collider at #CERN is responsible for the loss of the way things were because it has created a black hole or a parallel universe that has altered the timeline. The implication being that now we live in a fabricated or simulated reality, and we're not even aware of it. That is until some of us recall the original timeline.
Are we having a collective misremembrance or are we living in a simulation?